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The objectives of the WE CARE campaign are two-fold:

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Objective 1

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To bring together a Family of Companies/Branches that Care about their staff, customers and loved ones who have been affected by cancer

To demonstrate to staff, customers and loved ones that they are not alone when they or their loved ones are affected by cancer.

To acknowledge and support staff, customers and loved ones facing a cancer diagnosis

To acknowledge and celebrate staff, customers  and loved ones who have beaten cancer

To remember and honour staff, customers and loved ones who have been lost to cancer

To set an example for staff, customers and other companies

To help unite people from all geographical areas and economic backgrounds in the fight against cancer

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Objective 2

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For companies to actively support the campaign and pledge their Company/Branch logo, which will be unveiled on Mt  Kilimanjaro and published under the Family of Companies that Care logo's.

For companies to actively support the campaign and pledge their Company/Branch business card, which will be displayed on the website under the Family of Companies that Care. business card pledges.

For companies to pledge their personal message which will be displayed on the Mt Kilimanjaro banner under the Family of Companies that Care personal messages.

To join others, throughout the campaign, by acknowledging and supporting staff, customers and loved ones who are affected by cancer.