Objective 1:

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• To bring together a Family of Medical and Health Care Practitioners that Care about their staff, patients and their loved ones who have been affected by cancer

• To demonstrate to staff , patients and loved ones that that they are not alone when affected by cancer.

• To honour staff , patients and loved ones who were lost to cancerTo acknowledge and support staff, patients and loved ones facing a cancer diagnosis

• To acknowledge and celebrate staff , patients and loved ones who have beaten cancer

• To set an example for staff, patients clients and other Medical and Health Care Practitioners that Care

• To help unite people from all geographical areas and economic backgrounds in the fight against cancer

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Objective 2:

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• For Medical and Health Care Practitioners that Care to actively support the campaign and pledge their Name/Practice, which will be displayed on Mt  Kilimanjaro banner under the Family of Medical and Health Practitioners that Care Company Logo pledges.

• For Medical and Health Care Practitioners that Care to pledge their business card which will be displayed on the website under the Family of Medical and Health Practitioners that Care Business Card pledges

• For Medical and Health Care Practitioners that Care to pledge their personal message which will be displayed on the website under the Family of Medical and Health Practitioners that Care Personal Message pledges

• To join others, throughout the campaign, by acknowledging and supporting staff,patients and loved ones who are affected by cancer.